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Competitor Research: A Business Owner’s Guide to Researching and Choosing Your Competitors

Competitor Research: A Business Owner’s Guide to Researching and Choosing Your Competitors

by Jimmy Newson | Jul 21, 2020 | blog, Business, Digital Marketing, Entrepreneurship

Are you thinking about doing competitor research? The research that you perform on your company’s competitors should dictate almost any strategy that you make. Identifying them can help you build a successful marketing plan to push your brand out in front of...
Why Every Brand Strategy Begins With a Marketing Audit

Why Every Brand Strategy Begins With a Marketing Audit

by Jimmy Newson | Jul 21, 2020 | blog, Business, Digital Marketing, Entrepreneurship

In today’s competitive market, you’ll do whatever it takes to get your organization ahead of the game. In order to stand out ahead of potential competitors, though, your business needs a reputable brand identity.  There are a lot of ins and outs to...
What is Competitive Research? Why Competitive Analysis Gives an Edge

What is Competitive Research? Why Competitive Analysis Gives an Edge

by Jimmy Newson | Jul 21, 2020 | blog, Business, Digital Marketing, Entrepreneurship

Small business owners and entrepreneurs have been finding themselves in a tricky situation in the 21st Century. They’re forced to keep up to rapidly accelerating trends, new products, and new markets, at ever-increasing speeds. This is especially true in any...
Small Business Infographics – How To Grow Your Business

Small Business Infographics – How To Grow Your Business

by Jimmy Newson | Jun 25, 2020 | blog, Business, Digital Marketing, Entrepreneurship

Are you looking for great information to help you grow your small business?  Check out these small business infographics below.  Click on them to enlarge them.  You are also welcome to share them and even embed them on your website.  Just please give attribution to...
How to Create an Effective Lead Magnet and Entice Prospects to Sign Up to Your List

How to Create an Effective Lead Magnet and Entice Prospects to Sign Up to Your List

by Jimmy Newson | Oct 8, 2019 | blog

According to Exact Target1, 91% of consumers check their email daily. As a marketer, you surely want your offer to be part of the messages they read—actually, 74% of consumers prefer to receive commercial communications via email2. Email marketing is definitely a...
How to Format your Sales Emails to Get a Higher Open Rate

How to Format your Sales Emails to Get a Higher Open Rate

by Jimmy Newson | Oct 19, 2018 | blog

A critical part of the inbound sales methodology is knowing how to craft personalized emails that get you a higher open rate. Even though we are in 2018 and the technological advancements such as AI and blockchain are becoming mainstream, email remains one of the...
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