How to Get More Website Visitors to Join Your Mailing List

Oct 8, 2018

Once you get your website established and are getting visitors, the next step is to get your visitors to subscribe to your mailing list. Many websites find this to be a difficult task, but, once you get people to subscribe to your mailing list, you can start building a relationship with them—which will help you get more sells.

Transforming a visitor into a buyer is called “conversion”. It can be difficult especially if you do not have a good call-to-action or you just are not presenting your mailing list in an effective manner. Luckily, there are plenty of ways to get your website visitors to sign up for your mailing list.

In the first place, it is important to realize that your online newsletters and articles—which you will be sending out to your mailing list subscribers—is one of the most cost-effective ways to advertise and market your business. This is why conversion can be a huge game-changer when it comes to the success of your website and business.


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Sample Subscription Offer

A large part of your mailing list building strategy should be to create a really catchy and effective call-to-action. For example, offer great deals or discounts on your goods for subscribers. Give them an incentive to join your mailing list. If you are not selling anything, offer exclusive tips to subscribers—tips that normal visitors will not have access to. This type of incentive can make regular visitors to your website consider subscribing and can help with list building.

Another important part of getting those conversions is using various widgets on your page to entice visitors. You can create a catchy subscription form and make it a prominent feature on your website. By making the form or sign-up box visible on your page, it will make it easier for visitors to find it and sign up for your mailing list. You will often see subscription forms at the bottom of a website page. This is the last place that you want to put your form because, let’s face it, people often do not even make it to the bottom of a webpage. By moving your form to the top of the page and making it stand out you are more likely to catch a visitor’s eye and get them to sign up.

If you have a multi-paged website another great strategy is to place a subscription box on every single page. This way you get visitors as many opportunities as they need to sign up. Another great strategy is to ask people to subscribe to your mailing when they make a purchase or comment on your website. You can easily add a question or checkbox at the checkout page, one that they can click if they want to be on the mailing list.

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Mailing list building can be an important part of your online blog or website’s success, and converting visitors can sometimes be difficult. However, there are many techniques and widgets/software out there that you can utilize that can make a huge difference on the number of visitors that subscribe to your mailing list.